Alcohol-free World #4: Market Insights

What's happening in Japan and what could work on the Japanese market?

Alcohol-free World #3: Shelf Sweep

What non-alcoholic beverages are available in Japan?

Alcohol-free World #2: Consumers' Sound Bites

What do Japanese consumers have to say about non-alcoholic beverages?

Focus On: The Nommunication Culture in Japan

Japan has long practiced the saying "in vino veritas" at work and beyond.

Alcohol-free World #1: The World vs Japan

The Non-Alcoholic Drink Revolution

Market Shake's next cycle is dedicated to the zero and low alcohol sector, thriving in the pandemic.

Focus On: Interview With Plant-Based Cooking Class IRODORI TABLE

Discover Kana Okajima's experience as a plant-based chef based in Tokyo.

Cheese Revolution #6: Interview With Cheese The Queen Founder Vera Tinkova

Cheese The Queen is on a mission to create a new gourmet culture with vegan products

Cheese Revolution #5: Interview With Terra Foods Founder Ike Nakayama

The story of a vegan entrepreneur in Japan

Cheese Revolution #4: Market Insights

Read for some insights on cheese and yogurt categories in Japan

Cheese Revolution #3: Shelf Sweep

What plant-based cheese products are available in Japan?

Cheese Revolution #2 Consumers' Sound Bites

Are Japanese consumers melting for plant-based cheese?