[EP #01] Why it seems like plant-based meats keep failing: With Gavyn Pedley

Plant-based food vacillates between booming and bombing, and it’s hard to figure out a pattern sometimes.

In our very first episode, I chat with Gavyn Pedley, GourmetPro expert and innovation consultant who’s spent more than a decade shaping plant-based product development for global players and startups alike. Gavyn has managed large-scale plant-based innovation projects at companies like Arla Foods and Tirlán (Formerly Glanbia), and has seen the wins and the wipeouts up close.

We dig into why big food companies often stumble when they enter the plant-based arena, why scaling chilled and frozen products is trickier than it looks, and how nimble challengers are rewriting the playbook. Gavyn’s candid take is full of lessons for anyone curious about where the plant-based category is really headed.

Listen to the episode on Spotify or watch on YouTube (subscribe to both if you’d like to stay in the loop on new episodes).

Made with ❤️ by GourmetPro - your network of Food & Beverage experts, on demand.

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